5 Keys to a Great Small Business Marketing Strategy

 What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode?  It all comes down to this:  All successful businesses have a clear marketing strategy that makes everything they do more effective.

Unfortunately, many busy small business owners get so caught up in tactical daily marketing execution like building a website, sending email, tweeting, advertising, optimizing a landing page, blogging and so on, that they are not taking the time to work on the decisions that’ll improve the performance of their tactics.

10 Great Local Marketing Ideas for November 2015

Web Marketing Today gathered advice from ten marketing experts, designed to help local businesses market online with greater impact. This month, comments focus on ways businesses can leverage local SEO. Some include references to recent changes made by Google to the “local pack.”

Make Your Local Presence Known

Larry Alton

“[T]he big national brands will force you out of town if you don’t make your presence known. They have large marketing budgets, and everyone knows who they are. Your business, on the other hand, is small and unknown.

“But, you have one thing going for you: you’re local. People love working with local businesses. They enjoy giving back to the community and perceive ‘mom and pop’ companies as more attentive and honest.

“Through local marketing efforts, you can establish, identify, and make your company known. And despite what you may think, it’s not time- or capital-intensive to develop a basic local marketing strategy.”

Larry Alton
Digital Marketing Specialist

Wall Street on the Tundra

Demonstrators in front of Iceland’s parliament building, in Reykjavík’s Austurvollur Square, on January 31. Photographs by Jonas Fredwall Karlsson.

Iceland’s de facto bankruptcy—its currency (the krona) is kaput, its debt is 850 percent of G.D.P., its people are hoarding food and cash and blowing up their new Range Rovers for the insurance—resulted from a stunning collective madness. What led a tiny fishing nation, population 300,000, to decide, around 2003, to re-invent itself as a global financial power? In Reykjavík, where men are men, and the women seem to have completely given up on them, the author follows the peculiarly Icelandic logic behind the meltdown.